“Sammy brought wonderful warmth and enthusiasm which really encouraged our team to fully engage. 

The results were insightful, they painted a recognisable picture and surfaced issues and new ideas that we are now addressing.

The work has had a significant positive impact on CiteAb.


I am very pleased we decided to work with Backpack and would happily recommend to others."

Andy Chalmers

CEO, CiteAb

“Sammy thinks top down and bottom up which leads to strategies that are fit for purpose and are practically achievable.

I enjoy developing ideas with her as she has both a creative and commercial mind.
Her confidence in our objectives and intent meant that she was comfortable with positive conflict. This helped us to work faster and more openly with one another in a true and honest partnership.”​


Annemieke Hartman - Jemmett
Chief Commercial Officer

OneCircle | KeyKeg

"Sammy helped us enormously in getting clarity on a difficult project.


She is a quite exceptional listener, and having listened, has a talent for identifying the critical points and helping to unpick them and find constructive ways forward.


Supportive, practical and strategic, Sammy is a pleasure to work with. She knows her stuff, and shares her expertise for great results."

Tabitha Ross
Head of Communications

Unseen, Modern Slavery Charity

“Our new Value Proposition led to a true and compelling story of who we are and what we do - what we have always done - because it was developed from customer insight and our teams’ own desires.

I am proud to present it to clients and prospects and they are equally excited by it and what it means for them."

Ali Meredith
Director of Strategy


“Sammy spoke with a number of my clients past and present.
I learnt a huge amount from the feedback and from Sammy's insight.

She has helped me recognise the true worth of my brand and what my clients value.

And she's managing my outsourced marketing far better than I would have done.” 


Mike Wilsher
Founder and CEO

Executive Foundation

“Sammy is an incredible mentor and I've gained so much from her.

She asks the right questions that give you the space to explore topics or issues you're struggling with and come to your own conclusions or solutions.”​


Grants Director 
International Youth Charity

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