Founder, Sammy Burt, helps organisations and brands be authentically themselves, at their best, through and through. This is for the good of all their stakeholders, their products or services, their performance and, of course, for the good of our society and planet.
THE BUSINESS CASE FOR BACKPACK
A defined purpose and vision can lead to a more robust strategy with clear priorities and quicker more confident decision making.
"Purpose-driven companies witness higher market share gains and grow three times faster on average than their competitors, all while achieving higher workforce and customer satisfaction."
An authentic and evidenced value proposition - positioning your brand to its audiences through creative, communication and behaviour - is likely to make for deeper, more loyal and longer lasting relationships.
ON A PERSONAL NOTE...
"I love seeing people nail it! Pure joy!
The grin, the quiet exhale, the internal high five - the rightful pride.
This happens when individuals, teams and whole organisations understand what they are at their best; define it, embrace it, embed it and live it.
Alongside, of course, a clear destination!
Backpack's purpose is to help more people experience joy in their lives - be that by removing barriers to joy or providing opportunities for it. And knowing what will truly bring joy is through knowing yourself."