BACKPACK

ORGANISATIONS AND BRANDS AUTHENTICALLY THEMSELVES,
AT THEIR BEST, THROUGH AND THROUGH.

AUTHENTIC BRANDS, INSIDE AND OUT

Cool! ...but what do you actually do? >>>

WHY BACKPACK

Founder, Sammy Burt, helps organisations and brands be authentically themselves, at their best, through and through. This is for the good of all their stakeholders, their products or services, their performance and, of course, for the good of our society and planet.

THE BUSINESS CASE FOR BACKPACK

A defined purpose and vision can lead to a more robust strategy with clear priorities and quicker more confident decision making.

"Purpose-driven companies witness higher market share gains and grow three times faster on average than their competitors, all while achieving higher workforce and customer satisfaction."
Deloitte, 2019

An authentic and evidenced value proposition - positioning your brand to its audiences through creative, communication and behaviour - is likely to make for deeper, more loyal and longer lasting relationships.

ON A PERSONAL NOTE...

"I love seeing people nail it! Pure joy!

The grin, the quiet exhale, the internal high five - the rightful pride.
This happens when individuals, teams and whole organisations understand what they are at their best; define it, embrace it, embed it and live it.

Alongside, of course, a clear destination!

Backpack's purpose is to help more people experience joy in their lives - be that by removing barriers to joy or providing opportunities for it. And knowing what will truly bring joy is through knowing yourself."

Sammy Burt

WHY ELSE?

WHO WE'RE WORKING WITH

Co-forest.

“Our new Value Proposition led to a true and compelling story of who we are and what we do - what we have always done - because it was developed from customer insight and our teams’ own desires.

I am proud to present it to clients and prospects and they are equally excited by it and what it means for them."

Ali Meredith
Director of Strategy